Case study:
LEM Motorsport
Complete website redesign and new website copy
1
WordPress site
100%
mobile responsive
UX/UI
tested
Background
LEM Wrocław Motorsport is a engineering team at Wrocław University of Science and Technology, building electric racing motorcycles for international championships. With over a decade of history and multiple generations of members, the team required a modern website that could present current projects while preserving historical accuracy.
Challenges
- Outdated website with poor mobile responsiveness and inconsistent UX
Historical data scattered across files, unverified, and often inaccurate due to member turnover
Marketing materials with conflicting or missing information about previous motorcycles and achievements
No clear content structure for sponsors, press, and prospective team members
Approach
Research & Verification: Collected and fact-checked historical data, cross-referencing documents and contacting past members to ensure information accuracy
Content Strategy & Copywriting: Structured the team’s story, milestones, and technical achievements into compelling copy for sponsors, media
UX/UI Design in Figma: Created a modern, sleek design in a mockup software
WordPress Development: Transferred the Figma design into a WordPress site
Technical Setup: Worked with the server technical to configure server infrastructure and optimized site performance
Mobile Responsiveness: Conducted full testing across devices to guarantee seamless experience on desktop, tablet, and mobile
Outcomes
- Delivery of a fully responsive, modern website optimized for all devices
- Creation of a verified historical archive supporting sponsorship and press credibility
- Clear navigation and improved UX to showcase motorcycles, results, and team achievements
- Stronger online presence to attract sponsors and new members
- Implementation of a future-proof design enabling simple content updates by future team generations
