Case Study:
Jakub Staudt's Personal Brand on LinkedIn
Building authority and awareness through strategic content
1,300+
followers
10K+
impressions on a single post
Background
Jakub Staudt, our founder, is continuously using LinkedIn as his personal brand platform as a proof of concept for the authority-building systems we create for clients. The goal of the LinkedIn profile is to build trust, authority and build relationships with potential prospects which could become our clients.
Designed a custom LinkedIn banner and profile to visually communicate expertise
Solution
Competitive Research
- Analyzed 200+ competitor accounts to identify standout elements in branding, post style, and engagement strategies
Content System
- Built a structured content library around branding, and authority-building
- Leveraged AI tools for ideation and repurposing while maintaining an authentic voice
Publishing & Testing
- Produced a variety of post formats: storytelling and authority-driven insights
- Ran A/B tests on posts and copy, measuring performance to identify high-engagement formulas
Engagement & Optimization
- Tracked post performance and adjusted based on analytics
- Engaged with professionals, entrepreneurs, and advisors to amplify reach and credibility
Created a style guide for visuals and post formatting to ensure brand consistency across all content
Achieved 10,000+ impressions on a single post
